On January 1, 1966, viewers of the Rose Bowl were first introduced to the new "Leader of the Dodge Rebellion", the 1966 Charger. The Charger's debut also followed by a half model year the introduction of a new street version of the 426 cu in (7.0 L)Chrysler Hemi engine. With the Charger, Dodge had a new model to build a performance image to go along with this engine.