Hyundai Card Music Library Understage - window

This music center where Hyundai Card members can come and enjoy consists of a concert hall, an artist's lounge with practice studios, an open performance plaza, a cafe, and a music library that holds 10,000 hand-picked vinyl records and 3,000 books from the 1950's to present day.

Reflecting the industrial characteristic of music making, the overall environment was inspired by the music counterculture of the 60's and 70's by using raw and industrial materials such as brass, neon and painted metal mesh, chalk murals with famous musician quotes and billboard-sized murals by renowned street artists such as JR and VHILS. Wayfinding and graphics were also carefully thought out to reflect the character such as distressed typography.