This store's unmissable white fiberglass ceiling design is a product of the architect's idea of hanging everything from it; the final result is the outcome of a 3D simulation, in which an elastic roof with heavy objects pulling it down was modeled. The structure's permeable surface holds light fixtures and other appliances, acting as full-sized ambient light screen; it also acts as a showcasing element for the products inside the store.
The facade is left translucid to allow the interior structure to be patent and lure customers in.
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