SND Fashion Store - Interior/Clothing Displays

This store's unmissable white fiberglass ceiling design is a product of the architect's idea of hanging everything from it; the final result is the outcome of a 3D simulation, in which an elastic roof with heavy objects pulling it down was modeled. The structure's permeable surface holds light fixtures and other appliances, acting as full-sized ambient light screen; it also acts as a showcasing element for the products inside the store.

The facade is left translucid to allow the interior structure to be patent and lure customers in.