The Korean Pavilion at Shanghai World Expo 2010 - Concept Design/Exterior
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Inspired by the Korean alphabet called Hangeul, this pavilion is covered with the Korean alphabet in hyper dense pixel pattern in white panel relief.
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It is constantly mixing with other pixel patterns whether they are paving pattern or 3D pixels on the terracing steps inside that create public seating. Hangeul characters are even repeated inside - on the wall treatment in cafeterias adding to the intensity of the pixelation of Hangeul.