6 Steps to Showcasing Your Interior Design Business Online

Your interior design business may be stuck in a rut or you might not be seeing the level of enquiries you were hoping for. In either case, building up an online following can help you grow a profitable business and build a strong reputation as a reliable and creative brand. If you're looking for guidance on where to begin, these steps will help you market your business online successfully. 

Create Compelling Content

You can't discuss digital marketing without discussing content. Your website is often the first point of contact between a potential customer and your brand, so you want to provide them with valuable resources that encourage them to come back time and again, and position you as a thought leader in your industry.

Quality content, in any form, is vital for establishing authority and providing value to your customers. High-quality content is also essential for improving your rankings and bringing in targeted traffic to your website, so identify your ideal clients and create content that resonates with them.

Perhaps this takes the form of how-to guides that help them address common challenges they're facing, or maybe it's content on the latest design trends that keeps your visitors informed. 

Build Connections with Email Marketing

Email marketing shouldn't be overlooked as a marketing tool because it's highly effective in building your following and increasing conversions. When used correctly, email marketing can assist with lead generation, build lasting relationships, and keep customers engaged between bookings. 

Firstly, add a pop-up to your website to encourage visitors to sign up to your newsletter — offering an incentive such as a discount code or free content can help with sign-up rates. Then get into the habit of sending a monthly or bi-monthly newsletter to your list which can be anything from a sneak peek of projects you've been working on the previous month to useful decor tips or a way to promote recent blog posts. 

Engage with Clients on Social Media

Social media is an incredibly powerful tool to leverage in your business, because it gives you a direct channel to a global audience, especially platforms such as Pinterest and Instagram because they're visually-focused which works well for interior design firms. Many of your followers will likely be looking for design inspiration or decorating services, and social media can help you spread the word about what you offer. 

When using social media for your business, it's critical that you don't just upload a post and forget about it. Engage with your followers, respond to comments and questions, and ask them what sort of content they'd like to see from you. You may also want to do Q&A sessions live, where you can interact with followers more directly. If you're not yet established on social media, pick one or two platforms initially and focus on growing your following there, before branching out. This will ensure you don't spread yourself too thin and create valuable content that's sure to bring in the right visitors. 

Implement SEO Campaigns

Getting leads and staying in front of your ideal audience is dependent on your website performing well, and for that, you need effective SEO campaigns in place. SEO encompasses a lot, from keywords and analytics to on-page optimization and link building, but if you can strike the right balance, you can benefit from increased traffic, higher conversions and a stronger online reputation. 

There are a few SEO tasks you can complete straight away which will help boost your visibility, such as optimizing key pages on your site with relevant keywords related to your business and industry. It's also worth carrying out competitor research to see what your site is lacking compared to other businesses ranking well, and reviewing the site structure to make sure it's as user-friendly as possible. 

Attract Local Clients with Google Business Profile Listings

A large proportion of interior designers will be working with clients local to them, so it's important to narrow down your approach to increase the likelihood of those people getting in touch. If you're looking for a local business, you turn to Google's local search results. Google Business Profiles (GBPs) give companies local exposure related to these searches. 

A GBP listing gives you the opportunity to provide a host of information to people searching for an interior designer in a specific area. In addition to the business' name, it also displays the address, contact details, opening hours and a short description of the services the business offers. It also shows reviews from clients and images that can help potential clients get a feel for what your business offers and how it can help them.

Utilize Video Marketing

There are numerous benefits to video marketing for interior designers, not only because it offers yet another outlet for designers to showcase their creativity. Video is the perfect way of connecting with potential clients and providing a more personal touch, plus it's a more accessible and digestible way to present information. 

Video marketing is well-suited to visual industries such as interior design, and it can be used to hone in on details or show scale in a way that photography can't always capture as well. From client testimonials and before-and-after videos of projects to trend overviews or design tips, video can be used in numerous ways and to great effect. Just be sure the content you're putting out is high quality to establish a professional reputation. 

Building an online brand is essential in today's digitally focused world, and your website and social media accounts will be the first interactions potential clients will have with your brand. First impressions count, so you must present your business in the right way. 

But how you present your business also correlates with your success because if your site and content aren't ranking well, your reach will be limited. We hope these tips will help you promote your work, build trust and engage with existing and future clients.