Creating Flo, Karim Rashid was inspired by sound waves and digital data. Rashid believs that people today live in a very digital world mentally. We need to catch up with experiental design in the physical world to create a balance. "Through dimension, material, color, code, pattern, texture, line, solid, plane composition I can manifest the digits of binary notation and sound waves to communicate a new itinerant form of super-functional decoration that is current and aesthetic with our new sensual world - let your world flo." /Karim Rashid The Flo panels can be set continuously or broken in different ways. Placed horizontally the pattern conveys a sense of water and vertically it could be described as light waves.
As Offecct is a design company, the highest level of design in every detail is the basis of our operation. To us it´s not enough to launch another chair or sofa into the market. We want to add other qualities in addition to aesthetics with every new product that we releases. This ambition is the core of the Offecct Lifecircle philosophy.