Use Your BIM Content To Create A Viral Spread

As a part of each BIM design file your company offers (be it Revit or ArchiCAD), there is an interface. The interface is used to control the object's parameters & various settings. However the interface also has another very important use, one that is often overlooked. Here's a few points to think about for your BIM content interfaces:

• The BIM content interface is your first point of contact with the specifier
• The BIM content interface is not interrupting them
• The BIM content interface is a place for information that they are already looking for
• The BIM content interface save the specifier time and makes their life easier
• The BIM content interface makes using your product easier
• The BIM content interface can connect to the web
• The BIM content interface can direct people to specific parts of your website
• The BIM content interface allows people to share your product with others, (for free!)

In the end, your BIM content's interface is where the hidden value is. They give you a product marketer's dream: A chance to communicate with your target audience (the specifiers), when they are already interested (they are looking for you, you're not interrupting them) and let them choose to start a dialogue with you. Well designed BIM content encourages your users to use your products and start a dialogue with you, so that rather than having to try to sell to them, you are helping them!

Do you see that helping grow your business and bottomline?

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