Although the main focus of having BIM components or objects is for documentation. When built correctly, BIM components do render up very nicely.
This makes them great for presentations to clients and developers, saving you a lot of time and helping the clients to build a better relationship with the actual products going into their project - not just generic place holders!
Below are some renders we recently did of some the BIM objects we have produced for Miele Appliances. You can download all of the finished models in Revit, ArchiCAD and Sketchup formats from our network here: http://www.modlar.com/profile/miele/
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