Over the past 30 days, Modlar has generated $50 million in specification value. Since establishing our corporate offices in San Francisco in January, we have continued to grow specification value by 15%, month over month. This is determined by the number of building products that are downloaded into designs by our 70,000 subscribers.
Our user base has also doubled from the start of the year, predominantly from registered architects, engineers, contractors, and designers in the United States. Firms such as Gensler, Perkins and Will, Aedas, Architectus, and Bar Architects are instantly connected to building products from leading manufacturers like Delta Faucet, Thermador, Brizo, Bosch, Runtal, Taco, Miele, Sherwin Williams, and many more.
The growing user base comes as designers are no longer relying upon massive print catalogs to find products. Modlar was created by Scott Barrington, an architect and technologist, to revolutionize the design industry. We provide specifiers with the exact products they want, when they need it, in one convenient location, where they can compare everything needed for their designs at once.
Whether working on residential or commercial projects, Modlar receives feedback from our community of architects, designers and contractors on the products they want to access online, Barrington states. Delivering the products that specifiers want, helps them improve productivity.
With overwhelming interest flowing in from the design trade, Modlar also serves as an online marketing solution for building product manufacturers. We allow companies to upload an unlimited number of products, exposing their brand to targeted audiences. In turn, these manufacturers receive monthly reporting, granting them the ability to monitor how well specific products are doing among specifiers.
Barrington continues, Modlar is poised to continue having explosive growth, as more and more manufacturers realize the value of online marketing, and are looking to reach one of the largest AEC communities worldwide.