We work with a lot of building product manufacturers, helping them integrate their products into BIM (ArchiCAD & Revit) and generally get them ready for the future.
Whenever looking at their websites we often find one thing that is very annoying and often not working as well as it should. Which is their "contact us" page. If a person is ready to contact you, you need to make it as easy & obvious as possible.
So here's an idea, don't give us a large form to fill out. Why not just give us a contact email address; [email protected] or [email protected] is far easier than half the forms we see on sites. Now some people will say yes but the forms avoid spam, this can be true. However what would you rather have: a little more spam (technology can stop this anyway) or miss an opportunity to work with a customer?