When building the BIM or "electronic model" of my project, I am far more likely to use a ready made library part to insert than to build my own from scratch - it takes a lot of time to build one's own library parts. If BIMstop has a suitable library part available I will use it. Naturally I will then have the manufacturer's name and details brought to my attention and I will consider using their product.
Many others involved in the project will by the same token become aware of the particular product
William Berry - William Berry Architects