"When we are designing a building, we have very specific ideas about the look we are going for. BIM software has made it possible for us to now see on our screens exactly what the end result is going to look like. When looking for products and/or materials to use in that building, BIM content from manufacturers receives preferential treatment. While we can create generic content ourselves, it doesn't guarantee that a product is out there that will perform the way we are intending. When a manufacturer provides that content, it's almost a given that their product will be included in the specifications because we can see firsthand that their product will work and that the look fits into our design intent."
Todd Lewis - Alpha Associates, Inc