From the Architects Journal (UK):
http://www.architectsjournal.co.uk/culture/the-worst-building-in-the-world-awards/8684797.article "In 1987 a young psychologist conducted an experiment into how repeated exposure to an image changed perceptions of it. A group of volunteer students were shown photographs of unfamiliar people and buildings and asked to rate them in terms of attractiveness. Some of the volunteers were architects; some were not. As the experiment progressed, a fascinating finding became clear: while everyone had similar views on which people were attractive, the architecture and non-architecture students had diametrically opposed views on what was or was not an attractive building. The architecture students' favourite building was everyone else's least favourite and vice versa. The disconnect also got worse with experience. The longer architecture students had been studying, the more they disagreed with the general public over what was an attractive building." Discuss.